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July 23, 2012
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Social Media For Artists

Journal Entry: Mon Jul 23, 2012, 7:22 AM



"You can create art in a vacuum, but you´ll never generate any great ideas from there."

The mind is a muscle and it has to be trained regularly as much as any other muscle in your body.

What does this have to do with social media, you might ask?

A lot.

In times where many are forced to work alone or as freelancers, social media replaces the work space attitude you find in a usual work environment. Social media is the "global" opportunity to "show-up" and "dress up".

Working in a dull environment or in a work space that is full of people who are waiting for "Friday" to come, you know there is not a real chance to grow on your projects or in general, that is just a place to make a living, but possibly just not for long and if you´d be honest, it is not a worthwhile station in your life too.

Whenever I talk to people, I´m astounded to get asked how I manage to keep up on par with so many social networks, the answer is simple: I consider them different departments of a big office or mall and whenever I have time I check in to get the latest news on interesting topics.
The pleasant part of this, you don´t have to deal very much with people you don´t want to talk to.

This surely means there has to be a specific self-discipline to not waste too much time online, alright, that is the nitpick, it might not be for anyone. However, I found this working for me.

The following list includes networks I regularly visit and foster, in order of priority:
deviantArt, facebook, twitter, LinkedIn, Shadowness, Pinterest, behánce & Google+

Someone might ask why using three, four or more networking sites when the most people are on facebook, because most people tend to share different things on different networks.

One thing people tend to forget is the algorithm of many social media sites, which causes to decide for you what information you´ll see, depending on your connections and your data. Data-mining software and algorithm works always in the back and sorts relevant data for you, not quite the nice English kind of dealing with your information, but this is how it works.The only way to avoid that is to manually crawl through different sources to see relevant information.

If you just rely on facebook for example, you are missing one heap of input from your friends, instead you receive many unwanted and useless bits of information gathered from a software. If the software get´s better and learns it might be possible to get information you really want to receive someday, depending on what you prioritize, but this also means we can be far better manipulated, another reason to keep this habit of manual information harvesting, because it is not possible for the software to render accurate profiles of your online habits.

I usually use online social media platforms to read news about topics I share an interest with someone, or to find inspiration. deviantArt is by far the biggest network right behind facebook when it comes to art and the ability to connect with new and established talent, so it is equally important to show recent works there, to keep in touch or follow up on topics or contacts, facebook is the more adequate option. Google+ is not really the place to be, something I sadly have found out, but I guess it is still not unimportant for search rankings and profiling.

LinkedIn has more value for a polished display of professional engagement and allows to share and gather a vast range of information from twitter to behánce as also other networks, like this blog for example.

Something really great I found and nurture, is the possibility of generating ideas through networking. Sometimes it is a nice evening with friends (yes in real life!), another times it is a small post from a friend on facebook that makes you think, it is always the unparalleled input from various sources that have an impact on us and the time to think about it in the back-burner of our brain.

In fact, being connected more with people I like to be connected with, is healthy to cultivate a creative environment, since working from home for about 4 years now.
I did not felt one day to have a creative block, thanks to the valuable input and positive affirmations I read online, its really that small notes you read here and there that are shared with thousands of people at a time, that makes you smile and keeps you going. Compare this with real life work environments, when was the last time, a colleague showed you something motivating or engaging (except for the chain-mails of powerpoint presentation of lovely sunsets or kittens...)?



Pinterest is an even better source for positive sparks of inspiration, motivation and beauty, that can cheer you up in a downtime.

Sharing is caring, even if you don´t know who will benefit from your insights and outputs, karma will find a way, and it will come back to you in one or the other way, think about it.


Visit my blog for more:: [link]

:iconfantasio:
Why and how social media can be utilized for artists.
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:iconblackenedhonestyart:
Mood: Joy *blackenedhonestyart Aug 18, 2012  Professional Digital Artist
I couldn't agree with this more. As a freelancer part time working for an entertainment company this is all very true.
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:iconalanralph:
`AlanRalph Jul 28, 2012  Professional General Artist
I take a long view on this, having been involved in social networks long before the social networks of today - we're talking early 90s, mailing lists and Usenet. :granny:

Social media definitely has value, but you need to decide how of that value you're likely to get and how much is mainly going to the network operator. :hmm: I have come to the conclusion that no one social network will ever rule them all :

  • Facebook has the second biggest audience, (surprise - turns out that YouTube's is even bigger :wow:) but they make it hard to keep in touch with friends and your interest by constantly second-guessing what they *think* you want to see.

  • Twitter has speed of updates (when it's running OK :doh:) but that means it is also a raging torrent that can sweep you away. :omfg:

  • LinkedIn is primarily a networking site, and doesn't try to by all things to all people, thank goodness. :phew:

  • Pinterest is a good source of inspiration, and lets the content speak for itself. :)

  • Google+... I had high hopes for it when it launched last year, but now... meh. :shrug: It needs to stop being the imitator of Facebook and be more, well, Google - create something that *really* makes people want to use the service, something that Facebook can't mimic. :hmm:

  • Behance knows that their audience is designers and artists, and have designed their service to give their members value. Good for them! :)

  • deviantART, Shadowness and other art sites are for art lovers, not just artists. Some people rankle at this, but it is why, for the most part, the sites are successful. If you just want appreciation and/or critique, there are better places out there.

  • Tumblr used to be a source of inspiration for me, but over time the noise level and the amount of casual thievery turned me off. :( Strictly for people with lots of time on their hands who can stomach the thefts and lack of credits and the animated GIFs. :no:


One thing I would definitely advise - DO NOT follow sites or people on multiple social networks unless you REALLY need to stay in touch with them. I still use Google Reader for various blogs that I follow where I want to read most of what they have to say, but not right away. Most of the stuff that I follow goes to Facebook now, but I make sure to put them into lists and separate them out from my main news feed - that way, I can still see what my friends are up to. :) Work related stuff goes to LinkedIn, and I make use of various Groups to learn new things, stay on top of industry developments and share my experience and knowledge. Twitter has some of my friends plus a few public people whose views I find valuable - I will often find out stuff via posts that have been retweeted. :sherlock:

I've not really been blogging that much the last few years, but I'm looking to change that, partly because it will help me to have a way of getting my name out that isn't tied to the vagaries of the social network, but partly because I find blogging to be therapeutic - who knows, I might even be able to make some money that way? :plotting:

Finally, I must mention that it is worth taking stock of your social networking habits and looking to see if you're making the best use of your time. I've been on a social media detox of late, closing down and deleting accounts that I don't use any more. It has been eye-opening to see how much information about my likes and preferences was out there for anyone to see. :omfg: I've also taken a look at what information I'm giving out on the social networks that I do use - now that I'm looking at finding new work, people are going to be scrutinising me online a LOT more. :eyes:

Only thing that I've still not cracked is my email - I'm going to have to swear off of mailing lists in order to keep my sanity! :faint:
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:iconfantasio:
`fantasio Jul 29, 2012  Professional Digital Artist
Thanks Alan for your comment ( and share on fb:) )
I can agree with your opinions on most of the networks. The only thing is that they are more popular and crowded at times than usenet the other day was. And that might be the reason why such algorythm exist that think they might suggest what could be of interest for you. In the end it is all about bandwith and how to cleverly save it.

I too find blogging to be very therapeutic, I also learn to better my English through this, so it has at least 2 positive reasons to be kept up. I never expected to make money via blogging, because I see my blog as something of a professional frame for a personalway to promote my attitude (or point of view) which help people decide whether they want to work with me or not. Because you know: what-you-see-is-what-you-get. In some regard it is partly content marketing, where the goal is to promote a rather different thing by writing about stuff that helps people:)I think in the long run this goal is better than to make some bucks through ad-farms, this just bothers most people. Btw. good luck with the job,

cheers!
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:iconsarmati:
*Sarmati Jul 26, 2012  Professional Digital Artist
Same happened here. At uni my friends really wondered where I got all my commissions, so I told them of Deviantart's forum. Some art students are pretty resilient about getting even a website.
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:iconaegis-strife:
`Aegis-Strife Jul 24, 2012  Professional Digital Artist
Very nice article, Oliver, and as you might suspect of me, I carefully try to have a wide presence on the net (I still remember that year that dozens on sites appeared and we found each other in most of them :lol:).

You'd be surprised about how much people tend to ignore these suggestions. As I studied Fine Arts 4 years ago, and also started Illustration (but never finished it, anyway), my friends from there that have finished their studies and are trying to get a place in this very competitive artistic world, don't even have a blog! Most of them only FB accounts, some twitter, but no one has a dA account, or LinkedIn or any other artistic social network profile. I have talked a dozen of times with most of them about this and they always say "yeah, you're right, but it's so time consuming and I just want to paint"... then they ask how am I capable of doing this full-time for a living, and then, the conversations starts again: "Are you using social media? I'm working mostly thanks to that!".

Anyway, very enjoyable read... thanks mate! :D
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:iconfantasio:
`fantasio Jul 24, 2012  Professional Digital Artist
MArio, yeah I remember, and still I´m trying new sites every here and there, I think we two are "early adopter" when it comes to that:)

I know that many don´t understand that and use it to their advantage, good for us:D
I also have built business only through the internet reputation, if I´d have to rely on local sales or commissions, I´d have to work on the assembly line again.

I also found that kind of promotion work satisfying at times because you can directly check feedback and direction, try to incorporate trends or use trends to work against them on purpose. It´s such a fun and it is great to meet constantly new people.
I understand those people you mention, but my question would be if they would like to work on a assembly line instead? IF they say "no" you can say that if they "just want to paint" their life and work quickly becomes a assembly line work, much like every cog in the machine. The only way to change that is using the head to change direction when needed and occasionally listen to that inner voice...
Cheers mate
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:iconjohnnyjester:
~johnnyjester Jul 23, 2012  Hobbyist Traditional Artist
Awesome! Love the George Carlin quote, too!
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:iconfantasio:
`fantasio Jul 24, 2012  Professional Digital Artist
thanks!
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:iconconzpiracy:
`conzpiracy Jul 23, 2012  Professional Digital Artist
Ive written extensively on the importance of social media in the world of the commercial artist, these are excellent observations youve made. Im one of those people that are amazed how you keep all those plates spinning!
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:iconfantasio:
`fantasio Jul 24, 2012  Professional Digital Artist
thanks mate ;)
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