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How To Price Your Art

Journal Entry: Thu Apr 18, 2013, 12:48 PM

There is a saying from Paul Scriven about pricing that targets freelancers & designers:

"Work either for full price or for free, but never for cheap."

I think there is much truth in it, because even a cheap price has itīs price. Sometimes cheap can be good to get you some reward as a beginner, but the hardest part is then to climb up the ladder.

The illustration below pretty much sums it up:

Thats specifically the way I work and what I suggest to students.

The question always is how to raise a price with a client, once you are good enough to actually charge more?

There is not one universal key answer to that question, but first off, it is important to know what keeps you in the game of freelancing in the first place?

See an interesting chart of that pie below:

Neil Gaiman has put it right in a speech once and someone else made a nice interesection sketch about the essence of that particular part of the speech which can be found here:

You either get work because you are good, easy to get along with or because you always deliver on time. The key is that you only need to fullfil 2 of these 3 criteria to stay in the game.

However, if you are keen on raising your prices you do better to concentrate on doing all three.

When I have to discuss pricing with a new client it all depends on the communication and wavelength. And actually one key criteria for me to either give a discount or charge more, is the factor time.

And time is the only factor I use to raise or lower a price. But it is crucial to know exactly how long you need to finish your work otherwise you can miserably fail.

One solution is to get faster. Optimizing your workflow and productivity gets you further but sadly only to a certain degree, that degree that is the agreed upon fee, which will not get magically more just because you need only 2 hours to finish the job instead of 10 hours.

So the only way to increase the sum is to charge more for less time.

If you can give a discount to someone who has time and donīt need an illlustration or artwork the next day, you can definitely do the opposite with clients who want an illustration yesterday.

If in a negotiation you present yourself as expert and show that your usual turnaround time is one week at that price, this always will look professional. If your prospective clients hesitate because of the higher price you can always give a discount for two weeks, three weeks turnaround time, but people learn that you know exactly that your value is time and that you exactly know what your time is worth.

If all else fails you can ask yourself if the client or target audience is right, every market has their own roster, editorial illustration for magazines have turnaround time of 2 days and less hence pay more than your average book publisher.

Visit my blog for more::

Add a Comment:
ianvicknair Featured By Owner Apr 22, 2013  Professional Digital Artist
i can agree, i have gotten many people who want to buy my art but say ill by it for 10-20$ and to print it is like 40$ and to ship is like 20 and its so damn annoying. Then when i tell them the real price like 200$ they go nuts and think its crazy. I tell them is for the printing, shipping, my time, and for my work. Then they back away saying its way to much money for something.
Eru17 Featured By Owner Apr 19, 2013  Professional Digital Artist
Nice post. the 3 criteria is very true, great reminder :D
conzpiracy Featured By Owner Apr 19, 2013  Professional Digital Artist
LOL.. Just checked, my twitter has done it automatically!! :D
conzpiracy Featured By Owner Apr 19, 2013  Professional Digital Artist
Brilliant article, Im shouting this out on our feed. The RSS posts from your blog have been going down well, and getting plenty of RTs and discussion :)
fantasio Featured By Owner Apr 19, 2013  Professional Digital Artist
Hi mate, thanks for the comment! Glad the posts are well received, thereīll be soon something really big about marketing ;)

conzpiracy Featured By Owner Apr 19, 2013  Professional Digital Artist
It's such great content man, tis a pleasure sharing :)
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April 18, 2013


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